Approach

Our approach drives innovation.

Marketing is evolving. AI is here to transform it beyond recognition. Fifty Five and Five aims to revolutionize B2B marketing by merging human creativity with true AI innovation.

We consider AI from the start, not as an add-on. We use AI in our services and processes, while recognizing when human creativity is essential. We know when the tech isn't ready, or even needed in a given project.

Explore

“I would spend fifty five minutes defining the problem, and then I would need just five minutes to solve it.”

Albert Einstein

We put the fifty five first in everything we do. We think, plan and strategize using our knowledge of your business coupled with our expertise in the world of B2B enterprise to develop a solution to your challenges. The fifty five is not really about an amount of time, rather the quality of thought. And with that in place, the five is our skilful execution which helps you reach your marketing goals.

APPROACH - PART 01

The Fifty Five

This can be the research and planning, the workshops and strategy. Or it could be a synopsis for a blog post. Both examples describe the same thing. As a digital agency we can’t answer a question we don’t understand. This is the essence of the fifty five, and we do it by fusing technology and human creativity.

APPROACH - PART 02

The Five

The five is the execution, it is the fruits of our labour, the finished result It could be a real-time SEO campaign, a new brand, a relaunched website. It could involve a large team working together, or a single expert. But it will be successful because of the fifty five that went before it.

01

Discovery

We spend time getting to know you: your ambitions, your needs and what sincerely sets you apart from your competitors. Sometimes these are already well defined, sometimes you may need help defining them. We use a number of AI tools and platforms to bring a modern touch to this process. But we also focus heavily on human relationships in this first important step in together.

02

Strategise

When we’ve all agreed on the end goal, our specific project experts, strategists and creatives develop a vision that will delight your audience, engage leads and hit our targets effectively. They use a variety of technologies to help them, including the latest large language AI models, as well as AI agents.

03

Plan

Once we understand who you are and what you want, we can advise you on what you need and set about planning how to best achieve success. Here, we focus on truly understanding your end goal. Sometimes, it may not align with what either of us initially thought, but it is often where the best results arise from.

04

Execute

Here’s where the magic happens. Our experienced team of writers, designers, performance marketers, developers, et al, execute our strategy with all the knowledge and experience they’ve built up over the years. Our project managers keep the show on the road and our account managers keep you fully up to date with proceedings.

05

Measure

We know very well it’s a results business. Our final step is an ongoing measurement of your results. The best marketing constantly evolves. We use the latest technology, tools and platforms to deliver you the most insightful data.

We're putting AI to work

We do everything you’d expect of a full service marketing agency. And we take an AI-first, future ready approach. This means we are more creative, more innovative, and we move faster.

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